Alfredo Paredes Studio was founded in 2019 by its namesake, a design industry veteran with 33 years of experience at Ralph Lauren. As the former Executive Vice President and Chief Creative Officer, Paredes shaped the brand's iconic stores, restaurants, and home collection. His New York and Miami-based studio now applies that same narrative-driven approach to its own line of furniture.
The studio's aesthetic balances traditional forms with a modern sensibility, creating pieces that feel both timeless and personal. Designs are often described as cinematic and layered, rooted in historical references but updated for contemporary living. The collection emphasizes tactile, natural materials and a reserved color palette to create evocative spaces.
Each piece in the collection is made-to-order, spanning upholstery, case goods, lighting, and textiles. The studio produces entire families of furniture, from the Santana sofa to woven panel chairs, allowing for a cohesive look. This focus on detail and storytelling aims to create extraordinary environments.
