Kogei Standard is an online media platform, operated by HULS Inc. in Tokyo, that introduces Japanese crafts to a global audience. The platform's mission is to share the stories and current work of Japanese artisans and manufacturers, creating a new way for "Kogei," the Japanese word for craft, to be appreciated beyond its borders.
Through articles, interviews, and profiles, the site connects readers with the craftspeople and the cultural context of their work. It explores how Japanese crafts reflect the natural features of a region and the disposition of its people. The platform aims to communicate a universal beauty that is in harmony with nature and relevant across eras.
Rather than selling items directly, Kogei Standard acts as a guide to the world of Japanese craft. It features a wide range of products, including ceramics, lacquerware, textiles, and woodworking. The platform showcases historic companies like Hida Sangyo, a furniture maker established in 1920, and Okeei, a workshop creating wooden tubs since 1887, providing a deep look into Japan's rich artisan traditions.