The Primary Essentials was established in Brooklyn, New York, in the fall of 2013 by founder Lauren Snyder. Drawing from her background in Interior Design at Pratt Institute and experience as a fashion stylist, Snyder curates a collection of sophisticated and practical objects for daily life. The store's aesthetic is often described as minimal, sunny, and cozy.
Operating as a reseller, the shop features a thoughtful mix of goods from various independent designers and artisans. The selection includes well-regarded brands such as Serax, Coyuchi, Hasami Porcelain, and Astier de Villatte. This is not a mass-market store. The inventory spans furniture, tabletop accessories, textiles, and unique decor items.
The collection also includes select vintage pieces, like a Gio Ponti Superlegga Chair or a Simon Lounge Chair, alongside contemporary designs. This blend of new and old reflects a focus on special items that have a subtle yet distinctive impact, offering a curated perspective on home furnishings.
