Dormify is an online retailer founded in 2011 in New York, NY, by the mother-daughter team Karen and Amanda Zuckerman. The company specializes in stylish and practical decor for small living spaces, particularly college dorm rooms. In 2025, Williams-Sonoma, Inc. acquired the brand, with a full relaunch planned for 2026.
The brand's aesthetic caters to a Gen Z audience with trendy, chic, and functional designs. Its style allows for personal expression in tight quarters, featuring graphic patterns and popular color schemes. Dormify helps students transform generic rooms into personalized spaces.
Product offerings are centered around dorm life essentials. Key items include Twin XL bedding, removable wallpaper, and innovative furniture like fabric headboards with built-in charging ports. The company also provides tools like a "Bed Visualizer" and curated bundles to simplify the decorating process.
