EQ3 is a vertically integrated furniture retailer and manufacturer headquartered in Winnipeg, Manitoba, that specializes in modern, made-to-order upholstery. Founded in 2001 by Peter Tielmann as an offshoot of the Palliser Furniture Group, the brand focuses on clean lines and timeless functionality. They stand against disposable fast furniture.
The company operates a hybrid production model to maintain quality control. All custom upholstery is manufactured in-house at their Winnipeg headquarters or at a Palliser-owned facility in Mexico. Casegoods and bedroom collections, such as the popular Marcel line, are produced at an EQ3-owned plant in Indonesia. Alongside their proprietary designs, EQ3 acts as an authorized dealer for iconic brands like Herman Miller, Pablo Designs, and Marimekko.
EQ3 builds environmental considerations into its manufacturing process. They use water-based finishes to reduce VOC emissions, offer FSC-certified wood options, and have eliminated styrofoam from their packaging. Signature seating collections like the Replay and Cello feature memory foam cushions and sculptural curves. The brand also runs a circular ReHome program to keep returned or floor-model furniture out of landfills.
