Established in 1978, Flou has been a leader in 'design for sleep' and is renowned for its commitment to wellness, design excellence, and Made in Italy quality. The company began with the launch of Nathalie, the first modern padded textile bed with removable covers, and has since expanded to offer a range of 'total living' products. Flou's history is marked by continuous achievements, including two "Compasso d'Oro" awards presented by the Italian Association for Industrial Design (ADI) in 2004 and 2020.

Today, Flou is run by founder Rosario Messina's three children, Cristiana, Manuela, and Massimiliano, who serves as the company president. Continually evolving, Flou aims to create a new sleep culture and has developed new proposals for comfort and wellness in every room of the house. In 2013, Flou founded Natevo, the first Italian company to design, produce, and commercialize furniture with integrated LED lighting. The Flou and Natevo collections are distributed through top designer furniture showrooms in Italy and fifty countries worldwide, in addition to single-brand showrooms in Milan and New York.

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