Loaf is a British furniture and homewares retailer founded in 2008 by Charlie Marshall. Originally launched as 'The Sleep Room' with a focus on beds, the company rebranded to Loaf in 2012 and expanded its collection to include sofas, armchairs, and other home goods.
The brand's design aesthetic is laid-back and characterful, emphasizing comfort and what they call 'slow style, not fast fashion.' Their in-house product lines feature contemporary designs with mid-century inspiration, creating a relaxed and inviting atmosphere for any room.
Over 70% of Loaf's sales come from products manufactured in England. The company sources timber for its sofa frames from responsibly managed forests, uses leather from a tannery accredited by the Leather Working Group, and ensures its duck feather fillings conform to the Responsible Down Standard.
