Parachute is a home essentials brand focused on providing premium quality sheets, towels, robes, rugs, and other soft and comfortable products. The company was founded by Ariel Kaye, a design enthusiast who saw a gap in the market for high-quality, affordable, and easy-to-shop home goods. Launched in 2014 as an online-only, direct-to-consumer brand, Parachute has since expanded into various areas of the home and opened brick-and-mortar stores across the United States. With a loyal community dedicated to comfort, both online and offline, Parachute is committed to providing exceptional everyday essentials that make customers feel at home.

Quality and thoughtful design are at the heart of Parachute's philosophy. The company collaborates with expert manufacturers, such as Portuguese craftspeople and a fourth-generation American mattress maker, to produce home essentials using only the finest materials. With a clean, modern aesthetic and a focus on quality and versatility, Parachute aims to create products that stand out in the furniture market. The brand is also committed to social responsibility, offering GOTS-certified, Oeko-TexⓇ-certified, and timeless, durable essentials. Furthermore, Parachute addresses the climate crisis by becoming Climate Neutral Certified and introducing circular programs, demonstrating their dedication to taking care of each other and the planet.

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