The New Traditionalists, founded in 2010 by Philip Erdoes and Brady Wilcox, is a New York City-based furniture company known for its sartorially inspired designs. The brand reinterprets classic furniture silhouettes with contemporary, fashion-forward details. Their showroom is located in the New York Design Center.
Each piece is bench-made and made-to-order in the company's own factory in New England. They use hardwoods sourced from the Northeast and Mid-Atlantic regions of the United States. This direct manufacturing approach allows for a high degree of quality control.
The brand's aesthetic often incorporates menswear-inspired textiles like tweeds, shearling, and fine leathers, infusing traditional styles with a modern edge. Beyond seating and casegoods, The New Traditionalists also offers a notable collection of bar carts and customizable rugs.
