Croft House is a Los Angeles furniture manufacturer that builds single-batch, California modern pieces directly in its Southern California workshop. Founded by Riley Rea and Alex Segal, the brand designs and produces its entire catalog in-house rather than reselling other labels. Their aesthetic blends relaxed coastal influences with architectural frames.
The company relies heavily on natural and industrial materials like reclaimed wood, marble, leather, and steel. A signature design element is the use of negative space to make heavy materials feel visually light. The Rivera collection highlights this approach, featuring a distinctive leather strap and steel bar suspension system for its back cushions.
Pricing reflects the custom, locally made nature of the catalog. The Rivera Sofa retails for around $5,150, while larger configurations like the Bronson Sectional start near $13,000. By keeping production local to Los Angeles, the brand maintains strict quality control over every piece.
