Design within Reach
The idea for Design Within Reach came to founder Rob Forbes in 1998, when he tried to furnish his apartment with the clean, simple classics he’d come to appreciate while living in London. He discovered that works by designers such as the Eameses, Le Corbusier and Saarinen were “out of reach” for anyone who didn’t know the secret handshake or have the patience to wait months for delivery.
Realizing there had to be a better way, Rob and a small team bought 20 containers of inventory, mailed a catalog and waited for the phone to ring. It
If you want to turn your home into a modern masterpiece, look no further than DWR. It offers sleek furniture for every single room in the house. Whether you want to spruce up your home office or overhaul your living room, DWR has the classics to transform your space.
If you’ve spent any time perusing capital-D designer furniture, you probably know Design Within Reach. Since launching in 1998 with the mission of making previously “out of reach” design icons available (if not exactly affordable) to the wider public, the retailer has become a veritable stamp of high design approval for the American design enthusiast. Check out classic designs new and old, and be sure to bookmark the brand’s semi-annual sale for design steals.
By giving people access to the best in authentic modern design, They made design within reach.
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