Houzz is a comprehensive digital marketplace and home design platform based in Palo Alto, California, offering over 10 million products from thousands of third-party vendors. Founded in February 2009 by Adi Tatarko and Alon Cohen, the site functions as an all-in-one hub. It connects homeowners with design inspiration and shoppable furniture while hosting directories for industry professionals. The platform does not manufacture its own goods, operating instead as an aggregator that spans every aesthetic from modern to traditional.
The marketplace carries inventory that mixes budget-friendly consumer goods with premium brands like Bernhardt, Four Hands, Palecek, and Scalamandré. Because items come from independent sellers and manufacturers, pricing varies significantly across the site. Shoppers can find Vig Furniture beds priced around $900 alongside high-end designer pieces. The company also integrates proprietary technology into the shopping experience, including a "View in My Room 3D" augmented reality feature and a "Visual Match" tool for identifying products within inspiration photos.
Beyond retail, Houzz provides a SaaS project management suite called Houzz Pro for industry contractors. The platform supports sustainable building practices by allowing users to filter for eco-friendly professionals. It also highlights products from brands carrying certifications like FSC for responsibly sourced wood and B Corp status.
